Post Next Fest Bummers
A small forward: A lot of the below is going to read like a bunch of complaining. I’m writing this for myself for a few reasons, which I will hopefully get into! I released a demo for my upcoming game Life on NEPTUNE about 2 weeks ago for Steam Next Fest. How’d it go? Not great! Being honest, I think I had my expectations set way too high for the event. I came into it with about 140 wishlists and left with 296. I’m glad there was an increase, but I am still so far away from getting to the goal of 7,000 - 10,000. In my mind, I think I imagined the capsule art naturally being intriguing enough to draw in people to play. Maybe there would be some word of mouth or a streamer would play it. In reality, there were over 4000 games included in the festival, and my game got drowned out. I’ll include a footnote with a bit of an expansion on it. A big reason for this failure is I didn’t do much/any marketing beforehand. I posted a trailer to youtube and tried to shoot out messages onto every plat...